CGI Reel • Paris Saint-Germain (PSG)
An AI-driven product campaign blending CGI and creative direction to redefine how visual storytelling is produced.
Project
We delivered an end-to-end, AI-assisted production for the AURA campaign, covering concept, visual identity, and a fast-paced product film designed for social media. The result showcases the serum across diverse settings, bypassing the limits of traditional production.
The brief
The goal was to create a distinctive, modern social media campaign while exploring a faster, more flexible approach to producing high-quality visuals with full creative control.
Create a visually impactful moment that blurs the lines between reality and fiction.
10M Views in 24 Hours.
Benefits
– Immersive digital storytelling that sparks emotional resonance
– Reinforces PSG’s strategic global partnerships through subtle but impactful visual narrative
– High shareability tailored for social-first campaigns
– Innovative use of CGI to captivate and engage new audiences
Industry Impact
– Sports & Entertainment
– Advertising & Marketing
– Media & Fan Engagement
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