Project
In partnership with GDX Studios, we created the software for Visit Tri-Valley’s AR campaign. During a two-day pop-up in San Jose’s Santana Row, visitors stepped through a door to a panoramic 3D view from Mount Diablo—exploring local attractions, historic downtowns, and vineyards brought to life through immersive storytelling.
The brief
Visit Tri-Valley wanted to move beyond traditional advertising, so they introduced an immersive AR experience powered by 8th Wall. By scanning a QR code, users could see through a door representing a portal to the view from Mount Diablo. After walking through the door, a 360° scene showcases the region’s attractions in an unexpected urban setting.
– Seeing the real view of the region and supporting tourism outside the capital cities.
– Landmarks in a retail hub.
– Fostered emotional connections pre-trip.
– Expanded tourism reach.
– Solidified Tri-Valley’s innovative destination image.
– Showcased experiential AR’s conversion power.
– Tourism & Destination Marketing
– Advertising & Events
– Technology & Innovation
