Metahuman Vaclav Laurin • Škoda
Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.
Project
YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.
The brief
Our client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.
VR Education Program • TESTIMONY 360
AI Avatar Guide • Třebechovice Nativity Museum
A pilot web experience exploring how digital technology can enrich a traditional museum exhibition.
Project
We created a pilot digital experience for the Třebechovice Nativity Museum, turning five key artifacts into interactive 3D models with an AI guide based on Josef Probošt to reveal the stories behind the collection.
The brief
The project aimed to test modern digital enhancements for a historical museum exhibit. The goal was to explore new interpretations, engage a younger, digital audience, and verify the technical feasibility in a real museum environment before a major investment.
Interactive Screen Experience • LEGO®
Transforming spaces with LEGO® Friends interactive screens.
Project
The LEGO® Friends Interactive Screen, created by YORD and Mustard agency, serves as a revolutionary application that merges motion-capture technology with 3D graphics, allowing users to become one of the eight LEGO® Friends minidolls.
The brief
For the LEGO® Friends spring campaign, the client commissioned a new interactive application available in four countries: Czech Republic, Slovakia, Hungary, and Romania. The goal was to entertain while fostering a deeper connection between LEGO® and its audience.
Christmas Interactive Screen Experience • LEGO®
Bringing festive fun to life with LEGO®-themed Christmas interactive screens.
Project
The LEGO® Christmas Interactive Screen offers a unique, action-packed holiday experience. It combines motion-capture technology with exciting shooting gameplay, allowing users to interact with LEGO® products in a whole new way.
The brief
For LEGO®’s Christmas campaign, the client wanted to bring joy and holiday cheer to families in 8 locations across 4 countries. The activation needed to create a fun and immersive experience that would capture the festive spirit while strengthening the connection between LEGO® and its audience.
AI Photobooth • KFC
Custom AI activation for KFC’s new fast-food opening, offering a unique, memorable, and interactive customer experience.
Project
We designed a personalized AI photobooth where visitors could become Colonel Sanders for a moment. The booth transformed each guest’s photo with signature Colonel Sanders features, delivering a fun, branded memory at KFC’s new location.
The brief
KFC wanted an interactive, on-brand experience that engaged customers and made the grand opening memorable, while reinforcing the iconography of Colonel Sanders.
Interactive Screen • BESIP
Interactive installation for Centrum dopravního výzkumu and BESIP, raising public awareness about pedestrian safety at crosswalks.
Project
The BESIP Interactive Screen is a motion-tracking installation transforming bystanders into avatars at a virtual crosswalk. Users move until a simulated car collision delivers a memorable safety message, followed by BESIP infographics and campaign details.
The brief
For their “Chybělo málo” road safety campaign, Centrum dopravního výzkumu and BESIP needed an interactive tool to engage pedestrians and highlight the importance of attention and responsible crosswalk behavior through a surprising, memorable experience.
Metahuman • Karel Kryl
We brought Karel Kryl to life for Muzeum města Prahy through an immersive MetaHuman experience with interactive storytelling.
Project
The MetaHuman Karel Kryl project, created for the Museum of Prague, offers an immersive experience into the iconic artist’s life. Through interactive storytelling and a vivid recreation of his era, visitors are transported into Kryl’s world. This engaging and dynamic approach captures the essence of his life and legacy, delivering a memorable and impactful experience.
The brief
Our client aimed to create an interactive metahuman representation of Karel Kryl for a museum opening. The objective was to deliver an immersive experience across two designated areas, enriching visitors’ understanding of Kryl’s life through compelling storytelling, gamified interactions, and educational engagement.
CGI Christmas Campaign • Pilsner Urquell
Celebrate the magic of the festive season with Pilsner Urquell. This project showcases how CGI can transform simple moments into unforgettable experiences.
Project A captivating CGI video created for the festive season that combines the timeless tradition of Pilsner Urquell with the magic of innovative technology. While primarily designed for social media, the commercial also appeared at select tram stations in Prague’s city center.
The brief Pilsner Urquell wanted to increase awareness of its brand during the festive season by creating memorable and shareable content. The aim was to create an engaging short reel celebrating tradition while boosting the brand’s social media presence.