VR Experience • Bentley
A luxury VR journey for Bentley, blending storytelling, car configuration, and virtual test drives into one seamless experience.
Project
VR application for Bentley that combines storytelling, vehicle configuration, and virtual test drives. Users can explore Bentley’s history in mixed reality, customize a life-size Continental GT with real materials, and virtually drive to global locations with one app.
The brief
Design an immersive digital experience that connects Bentley’s heritage with the future of automotive luxury, offering customers a new way to engage with the brand and its vehicles.
Sparta AI Mirror • Footballmania
YORD Studio partnered with Footballmania, ČSOB, and Mastercard to create an innovative AI-powered try-on experience for Sparta Prague fans.
Project
YORD Studio, in collaboration with Footballmania, ČSOB, and Mastercard, launched an AI Try-On Booth at Sparta Prague Boutique. This AI-powered solution allows ČSOB account holders to virtually try on football merchandise, offering a 24/7, convenient shopping experience that enhances engagement and positions the boutique as an innovator in retail.
The brief
The project created an engaging, efficient self-service shopping experience at the Sparta Prague Boutique. Customers can try on products, like the latest Sparta Prague jersey, via AI-generated images, strengthening brand connection.
Interactive AI Experience • Copado
CGI Reel • Paris Saint-Germain (PSG)
Elevating emotions through CGI-enhanced storytelling to celebrate football’s most iconic rivalry and a powerful brand alliance.
Project
For client Paris Saint-Germain (PSG), we produced a visually striking CGI trend video to amplify anticipation for the legendary Le Classique match against Marseille. The project was created within the framework of PSG’s partnership with Qatar Airways and aimed to celebrate this global collaboration.
The Brief
The core objective was to craft a short-format social media reel that emotionally engages the audience, celebrates PSG’s legacy, and highlights the synergy between the club and its official airline partner, Qatar Airways. The challenge was to blend reality and CGI in a way that felt authentic, yet cinematic.
F1 Interactive Screen Experience • LEGO®
Racing into the LEGO® World with an Immersive F1 Interactive Screen.
Project
The LEGO F1® Interactive Screen, created by YORD x Mustard agency, delivers a thrilling racing experience. Players take control of a LEGO® Formula 1 car using body movement. Competing head-to-head against all ten F1® teams, users experience dynamic gameplay, real-time race standings, and strategic power-ups—all within an action-packed LEGO® environment.
The brief
The client aimed to bring the high-speed excitement of Formula 1® to fans in an engaging and interactive way. The goal was to merge gamification with LEGO®’s playful spirit, allowing users to feel the thrill of racing while strengthening their connection to the LEGO® brand.
AR Future City Experience • The Vault XR
AI Photobooth • Bobcat
An AI-powered activation designed for Bobcat at BAUMA 2025 to showcase their bold identity and engage visitors at the world’s leading construction trade fair. At BAUMA 2025, we brought The Tough Choose Bobcat campaign to life through an immersive, AI-powered brand experience that showcased what rugged innovation really looks like.
Project
We created a custom AI-powered booth solution for Bobcat that applied dust, mud, ice, and rain effects to visitors’ photos, capturing the brand’s rugged spirit. Over two days, it produced 1,982 photos, 947 prints, 453 digital downloads, and generated 850 qualified leads.
The brief
Bobcat wanted an interactive booth experience that showcased their tough, resilient brand, attracted more visitors, and captured high-quality leads through meaningful and memorable engagement.
VR Game • City of Cupertino
An educational VR game for city of Cupertino, teaching environmental awareness through humor and immersive gameplay.
Project
Cooper’s Clean Air Quest is an educational VR game for Meta Quest developed for the City of Cupertino. Guided by the robot mascot Cooper, players have 7 minutes to find and eliminate carbon monoxide in a 1960s house using tools like Carbon Vision Goggles and a CO Vacuum Cleaner, promoting a healthier home.
The brief
Create an immersive, gamified experience that educates users about carbon monoxide risks and sustainable living in a fun, engaging way, targeted especially at younger audiences and families.
Metahuman Vaclav Laurin • Škoda
Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.
Project
YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.
The brief
Our client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.