Project
The LEGO F1® Interactive Screen, created by YORD x Mustard agency, delivers a thrilling racing experience. Players take control of a LEGO® Formula 1 car using body movement. Competing head-to-head against all ten F1® teams, users experience dynamic gameplay, real-time race standings, and strategic power-ups—all within an action-packed LEGO® environment.
The brief
The client aimed to bring the high-speed excitement of Formula 1® to fans in an engaging and interactive way. The goal was to merge gamification with LEGO®’s playful spirit, allowing users to feel the thrill of racing while strengthening their connection to the LEGO® brand.
– Highly engaging and interactive experience
– Strengthened brand connection with LEGO® and motorsport fans
– Increased foot traffic and visitor engagement
– Data insights on user participation and performance
– Exciting, family-friendly entertainment
– Czech Republic: Prague, Brno
– Slovakia: Bratislava
– Hungary: Budapest
– Romania: Bucharest
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